If you’re selling diamonds, don’t expect too many customers

"Krishnacore," which mixes hardcore punk music with Hare Krishna values, was started in New York City. Like their Jewish and Christian counterparts, krishnacore musicians see it as a means to provide enlightening messages within powerful music.

"I just think that there’s always going to be people who want something a little more inspirational, which is the music I like to make," says John Porcelly, 34, former guitarist for Shelter, a krishnacore band.

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